Here’s a situation. There are two local businesses. One is a coffee roasting business. It is a small locally owned business that seems to employ just the owner and one other employee. The other is a huge multinational company (i.e. Starbucks) with a local retail store.
If your goal is to support the local economy, is it better to give your business to the small roaster that employs two local people (and is locally owned) or to the large chain store that employs thirty local people (but is corporately owned)?